QR code: A QR code or Quick Response Code, is a two dimensional specific matrix barcode readable by dedicated QR Barcode scanners and special apps available for most mobile smartphones, including iPhones and Droids. The code consists of black modules arranged in a square pattern on a white background that contains text, URL links, images, and other data which is revealed to the user upon scanning.

QR codes are everywhere these days — in retail shops, fine art exhibits, Libraries, and widely used in a broad range of marketing campaigns targeting both consumers and businesses. Usage for QR codes varies from selling products to supporting the service being offered–they add value to your all your communication messages. Your imagination is the only thing limiting the depth of the communications. As you read further thru this e-guide you’ll discover how QR codes can help your business. 

Today, your customers and prospects are becoming more mobile and depending on their smart phone devices more and more as a source of information to buy your products or hire your services.. Utilizing a QR Code in your marketing materials will give you an opportunity to reach out to your mobile customers and prospects in a new and efficient way while providing a great way to drive traffic to your website!

Have a question about QR Codes? Connect with a SCORE mentor online or in your community today!

What is a QR Code and Why Do You Need One?