This guide is meant for business owners managing, and trying to monetize, online content via Google
Search. You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the
SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search: this guide
is meant for you. This guide will provide you with an overview of the basics of SEO according to best
practices. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!),
but following the best practices outlined below will hopefully make it easier for search engines to crawl,
index and understand your content. 
Search Engine Optimization (SEO) is often about making small modifications to parts of your website.
When viewed individually, these changes might seem like incremental improvements, but when
combined with other optimizations, they could have a noticeable impact on your site's user experience
and performance in organic search results. You're might be familiar with many of the topics in this
guide, because they're essential ingredients for any web page, but you may not be making the most out
of them.