Veteran digital marketer Dale Shadbegian presents this two-part series on tips to getting found in Google Search and analyzing your website traffic. He focuses on Google Keyword Planner, Google Analytics, and the Google Search Console. These free tools help website owners understand how their website is being found, and what visitors are doing once they have landed.

Part 1 of this series will focus ptimarily on Getting Found in search results, while Part 2 will focus more on the Analytics tools used to determine our effectiveness of the website.

Key concepts discussed:

- How does organic Google search and Google maps work?

- What are strategies to find what people are searching for and how to get found?

- How can we track progress?

- Identify and analyze some basic KPIs (Key Performance Indicators) of how your website is delivering results for your organization. 

To watch the video, click here:


Google Analytics and SEO