You built a website, now you need to know how it is working for you. Google Analytics is a free tool to help website and mobile app owners analyze how their website or application is used.
Review basic account setup and analyze some basic KPIs (Key Performance Indicators) of how your website is delivering results for your organization. Some of the KPIs we will measure are:
- Total page visits
- Most popular pages
- Amount of time spent on individual pages
- Demographics such as location, gender, age and affinity