It could be said that small business has remained the same over the years. Customers expect excellent service, clear value and an overall pleasant experience when they complete a purchase.

The tools and techniques to achieve that small business standard, though, have changed greatly over the years. What was once accomplished through newspaper advertisements is now conducted online; what once required travel and time can be now be accomplished with a few clicks.

As 2017 comes to a close, here are three major small business trends that could help you run your business.