E-commerce has escalated during the COVID-19 crisis. With this growth comes challenges for both shippers and buyers.
Join this session where Kym Kyker of FedEx will review some creative ideas of how to navigate through peak season and ways to improve the experience for merchants and consumers.
You'll learn about:
- Earlier deals to drive sales before Thanksgiving holiday
- Utilizing convenient network locations
- Enhancing your brand
- Improving packaging; utilize creative labeling or branded boxes
- Working weekends to improve service
- Website banners to communicate delivery delays
- Enabling international shipping to reach a new audience
- Shipping local and offering same-day delivery